Your Google Business Profile (previously called Google My Business) helps those looking for your service to accurately locate you. Part of setting up your Google Business Profile involves selecting a category (or several categories) that best represents your business. There are over 4,000 categories to choose from as of 2023, and Google doesn’t exactly provide …
A Complete List of Google Business Profile Categories Read More »
Google My Business can help small companies to manage their web presence while increasing their audience. The simplicity of Google My Business will help a company expand; while still being able to keep in touch with the mission of their business to offer a quality service or product to their consumer.
Paid advertising is any kind of advertising that you have to pay for, unlike “owned” or “earned” advertising. Paid advertising is alive and well on the Internet. In fact, it’s well on its way to becoming the preferred marketing channel for small, medium and large businesses alike. For example, spending on Google AdWords increased 21 percent year …
The 3 Types of Paid Advertising: What They Are, How They Work, and When to Implement Read More »
Digital marketing is quickly surpassing traditional offline marketing as the tool of choice for businesses. If large corporations have embraced digital marketing as a means of growing their audiences and engaging with their followers, then local service businesses stand an even greater chance to benefit from this marketing medium. Understanding how digital marketing can grow …
6 Digital Marketing Tactics That Will Boost Your Local Service Business by 10% or More Read More »
