ADvantage

This results-based marketing package doubles-up on paid and earned traffic from Google to get you more sales. We’ve packaged a suite of products and services that unites the power of both awareness and search marketing-- positioning you as the preferred provider in your market.

We review your branding and messaging. Is your logo pixelated? Are you using standardized colors? We gather assets, such as logo and main images, and we help craft taglines, headlines, and offers. Your messaging should also pass a “6 second smell test.” Is it clear? Concise? Relevant? Compelling? Consistent? We help you implement our recommendations. This helps you eliminate confusion, better connect with customers, and enhance your conversion rates.

We want to thoroughly understand your business, your goals, your customers and their expectations. We’ll also look at the competitive landscape to establish context and benchmarks. This research gives us the foundation for moving forward with the right recommendations.

Wireframes look like simple skeletons of your website without the visual polish of the finished design. This allows us to experiment quickly and gain a good sense of how content should be laid out.

Exploring different look-and-feels helps you better define your online brand experience. Choose from over 50 pre-designed mock-ups. Then we explore colors and images that give your website its distinct, custom look.

You need professional, crisp images for your website. We have access to over 100+ million images we can pull from for your site.

We design up to 5 page layouts. Examples include your home page, a sub page, a blog page, or a landing page.

We include building menus and navigation to the pages or sections on your site such as Home, About, Product/Service, Reviews/Testimonials, Contact, Blog, and footer elements such as Privacy, and Terms.

We help earn more relevant search engine traffic by optimizing the HTML, tags, and schema on your site.

If you have a website on the Internet, it will be attacked by hackers and SPAM. We scan your site for security vulnerabilities. We install and configure industry-leading firewall protections. We install Google reCAPTCHA on login and comment forms.

No need to understand HTML, JavaScript, CSS3, PHP, and a myriad of other programming languages. If you can figure out how to login, you can figure out how to update and maintain the content on your site.

You want your site to look good on all devices—including desktops, laptops, tablets, or smart phones. Our responsive designs detect the visitor’s screen size and orientation and change the layout accordingly.

We optimize your website to improve performance and usability for the visitor. Studies indicate 40% of people abandon a website that takes more than 3 seconds to load.* We generally improve your website’s speed by 100%-200%, which also enhances your authority and ranking with Google.

We can include simple animations of images and text to help areas of your page stand out—including your testimonials and call to action buttons.

Is your website getting results? With the right analytics, you’ll know how well your site is working and ways to improve. As Google Analytics Certified Partners, we provide website analytics that matter. We help establish your Google Analytics with remarketing pixels, a Google Search Console, Google Tag Manager, GMB Insights and Advanced Google Analytics set-up. We provide a KPI Dashboard for your review 24/7.

Content Delivery Network (CDN) distributes your content around the world so it’s closer to your visitors, which speeds up your site. CloudFlare optimizes the delivery of your web pages so visitors get the fastest page load time & performance. Your content is distributed to different CloudFlare Data Centers around the U.S. (or world) for faster retrieval by visitors. CloudFlare also helps to block known dangerous threats and limit abusive Bots & Crawlers from wasting bandwidth & server resources. We personally configure the settings inside of CloudFlare for the best performance for your site and set up page rules for even further optimization.

We make sure your website works well on a variety of devices, screen sizes and operating systems.

To make your site easier to manage and feature-rich, we include premium plugins at no additional cost: Gravity Forms, SEOPress, WP Rocket, Beaver Builder, Astra Pro, and UABB, at a savings of $374 per year.

We keep your site online and monitored 24/7. If down-time or breaches occur, we have staff immediately notified who resolve the issues.

Get the power of cloud hosting without all the administrative and maintenance headaches. We’ve created a power-house platform for WordPress-powered websites.

We configure all assets to load securely over SSL, or Secure Socket Layer. SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

We optimize your hosting to improve performance and usability for the visitor. Studies indicate 40% of people abandon a website that takes more than 3 seconds to load.ŧ We generally improve your website’s speed by 100%-200%, which also enhances your authority and ranking with Google.

Because you have a website on the Internet, it will eventually be attacked by hackers and SPAM. We scan your site for security vulnerabilities. We install and configure industry-leading firewall protections. We install Google reCAPTCHA on login and comment forms. And we install premium WP security plugins to keep your site safe.

Our web-based integrity monitor and malware scanner scans the pages of your site and compares the code against the known malware knowledge base. We also check your site’s blacklist status on Google Safe Browsing, Norton Safe Web, ESET, etc. If your site is ever breached, we offer free malware and virus removal.

Content Delivery Network (CDN) distributes your content around the world so it’s closer to your visitors which speeds up your site. Along with a CDN, we provide advanced caching which stores ready to go copies of your website code assets for optimal load times. CloudFlare optimizes the delivery of your web pages so visitors get the fastest page load time & performance. We distribute your content to different CloudFlare Data Centers around the world for faster retrieval by visitors. We block known dangerous threats and limit abusive Bots & Crawlers from wasting bandwidth & server resources. We personally configure the settings inside of CloudFlare for the best performance for your site and set up page rules for additional optimization.

When you remove unnecessary themes and plugins, it increases stability and security. The fewer the plugins and themes on your site, the smaller its attack surface. In other words, there’s less code for hackers to target. We'll also audit your users and make sure complex passwords are implemented, as 8% of breaches occur because of weak passwords.

WordPress Database Tables pile up over time with useless data and make your site heavier than needed. We optimize these as needed.

Old post revisions and spam comments can burden your site with old and unnecessary data. We clean up WordPress for you on a regular basis for optimal performance.

We handle WordPress Core/Software Updates, Theme Updates, and Plugin Updates. Keeping your WordPress Core, Plugins, and Theme up-to-date is an essential part of patching bugs and preventing vulnerabilities. Regular updates help to keep your site safe and the hackers, malware, and spam out.

While we work hard to make sure your website is speedy, stable and safe, WordPress, like any CMS, can be vulnerable to things such as server crashes, hacking, security flaws, and bad plugin or theme updates. While other security measures are essential, backups are the ultimate insurance: if the worst were to happen, your website (plus all related files and databases) stay safe, and can be restored in no time. Maintaining reliable off-site backups safeguards the investment you've made in your website. We utilize two independent backup systems; hourly backups are performed on the server and another daily backup is performed offsite.

Most website changes are minor, and we can handle them for you. These small modifications include adding or changing content within the website, simple design edits, uploading images, changing colors via CSS, seasonal updates to content, adding testimonials, and installing and configuring WordPress plugins. Up to one hour per month of changes are included with our Digital Essentials package. Changes beyond one hour are available for an additional fee.

We provide monthly reports detailing what has been done to your site – updates, backups, number of spam comments removed, malware status, performance optimization reports, and more.

Chattitude welcomes users to your website, and keeps users empowered and engaged on your site.

Chattitude™ can also intelligently respond to Facebook Messenger inquiries by providing information about your business.

You can also use Chattitude™ to intelligently reply to SMS/ texts to your business number.

We provide a training guide on when and how to respond to both positive and negative reviews. We include sample responses you can use.

We set up a marketing automation funnel that requests feedback and reviews from your customers. You and your staff don’t have to think about it, and your customers are automatically asked.

We provide a platform for you to easily monitor and request reviews from your customers, and for your customers to easily leave feedback and reviews for you on different forums, like your website, Google, Facebook, and Yelp.

The most important local directory for business is Google My Business (GMB). We help verify and optimize your profile on GMB, including your profile and category, address, business hours, business description, Q&A section, and image optimization.

A Google My Business (GMB) Post shows in your GMB profile when someone searches for your business' name on Google or views your business' GMB profile on Google Maps. Posts expire after 7 days, so it’s important to post weekly.

A citation is a mention of your business on a third-party website, like a local business directory, industry directory, or review site. We custom build standard, local and industry-specific citations. These strategies build high credibility and domain authority for your site.

We boost your website’s authority and relevance with search engines by acquiring backlinks from high domain-authority websites. We include niche, deep and branded links, and we use 2nd tier linking strategies to earn higher credibility and domain authority.

We optimize your website to improve performance and usability for the visitor. Studies indicate 40% of people abandon a website that takes more than 3 seconds to load.ŧ We generally improve your website’s speed by 100%-200%, which also enhances your authority and ranking with Google.

Content Delivery Network (CDN) distributes your content around the world so it’s closer to your visitors, which speeds up your site. CloudFlare optimizes the delivery of your web pages so visitors get the fastest page load time & performance. Your content is distributed to different CloudFlare Data Centers around the U.S. (or world) for faster retrieval by visitors. CloudFlare also helps to block known dangerous threats and limit abusive Bots & Crawlers from wasting bandwidth & server resources. We personally configure the settings inside of CloudFlare for the best performance for your site and set up page rules for even further optimization.

We configure all assets to load securely over SSL, or Secure Socket Layer. SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

We create a custom Google Site Microsite with optimized embeds, media and interlinked to a network of other relevant Google properties. These Google sites are effectively used to push rankings to other brand properties such as the website, a My Map, or an important industry listing or citation.

Designed to create a strong digital brand for your company, we create an interlinked fortress of up to 16 branded social profiles around your main site. These are high-quality profiles with pictures, logos, unique descriptions and seed content as appropriate. We optimize your profiles and create any that are missing. Optimization includes ensuring correct business details, adding a website link, keyword optimized descriptions and tags, uploading logos, photos, and videos, and interlinking existing accounts. We create 4 hub profiles for the brand and use those to interlink the created social accounts together. This results in a powerful branded network that we promote using tier 2 link building methods.

Social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, links, shares, etc. from a wide range of platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Reddit.

We optimize your YouTube account for SEO, with YouTube Local Optimization, YouTube Local Video, and YouTube Local Post and Shares.

Thorough keyword research and analysis should be the foundation of any SEO campaign. Targeting the wrong keywords can bring the wrong traffic, giving you low conversions. You want to attract people who want what you have to offer. We pinpoint keywords and phrases that signal buying intent, giving you the best possible return on your investment. We use a variety of professional-grade keyword tools to build a bundle of the best keywords to target. We track keyword prominence and local relevance then report back to you how your keywords are affecting placement on search engines.

We will review your website and make specific recommendations to optimize existing pages for your target keywords. We make recommendations in title, description, keyword density, internal linking and rich snippet mark-up. We make edits to website copy to include targeted keywords. This service is for existing website copy. New copy creation is not included.

We help earn more relevant search engine traffic by installing technical SEO and best practice settings. These tasks include Robots.txt File Update, Connect Google Search Console, Google Site Verification, install SEOPress Pro, No Index Author Archives, Sub Archives, and Tags, Submit Updated XML Site Map, and Data Highlighter.

We perform advanced on-page optimization including optimizing Title Tags, Metas, H1 and H2 Tags, Image Alt Text, Inner Linking Structure and Anchor Text, Outbound Link Structure and Anchor Text, Create and Validate Organizational Schema Script and implement our TF-IDF action plan on one main targeted page.

In order to create the best link building strategy, we first need to analyze the existing anchor text of the website. We compare the existing anchor text against the top competitor’s anchor text. Next, we run a Competitor Analysis on your target pages and prepare an action plan on those pages.

We look at the top ranking competitor for the keyword to get an insight into what Google Search is preferring to rank for that search term. We look at links, anchor text, semantic phrases, brand mentions and profiles, social media activity, and any paid promotion activities. Once we have a holistic view of what the number 1 competitor is doing, we are equipped to begin our own optimization efforts.

We create relevant, compelling, consistent content that builds domain authority. Our blog posts range between 500-1500 words and are thoroughly optimized to target longtail and buyer intent keywords. The blog post features correct on-page elements, interlinked using our internal anchor text strategy, and is also shared to the brand’s social profiles. Consistent blog posts help continue to capture long-tail keywords, internal linking opportunities, and adds to the site’s total number of indexed pages.

We write quality news releases and distribute them to over 450 news and media outlets, including CBS, Fox, ABC, CW, NBC-affiliated broadcasting websites, Associated Press journalists, Wall Street Journal, New York Times, Washington Post, USA Today, Los Angeles Times, Chicago Sun Times, and Google News. Creating authority brand links and mentions is a great way to launch a campaign. Consistent press releases ensure that we continue some link velocity using branded anchors to pillow and diversify our contextual posting and authority placements.

All successful campaigns are built from the ground up with a solid understanding of the market. We look at competitors, search traffic, blog posts and more to build a map to a profitable campaign. We develop all of the essential components to a Google Ad-- the account, the campaign, and the ad groups, including the keywords, the bundle creation, and the budget.

Once your ads are developed, well-tested and optimized-- with the right message, the right hooks, and all the technical things in place-- we manage the ad and make changes as algorithms are updated. We also update/create/manage new ads with different seasonal offerings.

We test pricing for different keywords and implement the pricing and keywords with the best ROI. This is a recurring management practice, as algorithms change.

We create an optimized offer(s), depending on defined business goals and ad budget. We use research and market data to write professional copy for your ad. A single offer includes: associated landing page, ads, keywords, ad groups, and campaign. We test your offers and landing pages to ensure a high quality score.

Thorough keyword research and analysis should be the foundation of any Google Ads campaign. Targeting the wrong keywords can bring the wrong traffic, giving you low conversions. You want to attract people who want what you have to offer. We pinpoint keywords and phrases that signal buying intent, giving you the best possible return on your investment. We use a variety of professional-grade keyword tools to build a bundle of the best keywords to target.

We create a highly optimized landing page(s) that will improve your conversion rate and your ability to track conversions.

We help develop and provide simple lead magnets-- like downloadables, coupons or small offers-- along with the tools to capture lead information through forms, chabots or SMS.

We provide a single platform for you to access all inboxes, including email, SMS, chatbots, Facebook Messenger, etc.

We build an engagement series where you can channel your leads into different segments of audiences, using transitional call to actions and/or direct call to actions. Speaking to your leads in the way they want to interact turns more leads into customers.

We set up source tracking that collects your important lead data and provides sales analytics.

We set up a phone tracking service to track phone calls from your ads and website. This helps us better understand marketing performance. Includes set-up and up to a $50/m credit towards phone tracking. Additional costs may apply.

Discover hidden opportunities with better data. We are Google Analytics Certified, and we help establish your Google Analytics with remarketing pixels, a Google Search Console, Google Tag Manager, GMB Insights and Advanced Google Analytics set-up. We provide a KPI Dashboard for your review 24/7.

We schedule monthly touchstone meetings, where we will review past performance and plan optimizations, modifications and future offers.

It’s SEO Basecamp but with 2x the content, the links and higher authority placements. Includes premium link building, using 2nd tier links with the highest credibility and domain authority. Also includes advanced Cloudflare DNS/CDN Optimization and 2 blog posts per month

For customers spending between $2.5K/m and up to $10K/m in Ad Spend. Includes remarketing with Google Display Network (GDN) and Bing Ads Development. GDN is an ad network of Google Partners that run Google Ads. Once leads have clicked on your ad, they are tagged and tracked while online. You can then purchase Remarketing Ads for pennies on the dollar. You can then serve targeted ads on the GDN to people who have already visited or taken action on your website and/or ads.

For customers spending $10K/m+ in Ad Spend. Includes remarketing with Google Display Network (GDN) and Bing Ads Development. Also includes Omni-marketing, where you serve targeted ads all around the Internet to people who have already visited or taken action on your website. Ad locations include Facebook, YouTube Video Ads, Google Ads, and GDN.

If your product or service is better discussed in a live-help environment, we can have a real human engaging and answering questions 24/7 on your website’s chat. Never miss an opportunity to sell your products and services or provide superior customer service. Customer service inquiries are no cost. Only pay per sales lead, if the lead’s contact info is collected.

Regularly responding to online reviews dramatically increases your authority and relevance. But it’s a manual, time-intensive process. No time to monitor and respond to them? We can do it for you.

Get some serious social savvy with daily done-for-you social media posting on Facebook, Twitter, and LinkedIn. When you’re active on social media, you build authority, loyalty and engagement with potential and current customers. Win online by enhancing your social media presence.

Get some serious social savvy with done-for-you Instagram posting. Instagram is the platform for today’s Millenials and Gen Z-ers. If you’re serious about getting in front of these market segments,  then you’ll want to be active on Instagram. You’ll build authority, loyalty and engagement with potential and current customers, helping you to win online.

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