Your Google Business Profile (previously called Google My Business) helps those looking for your service to accurately locate you. Part of setting up your Google Business Profile involves selecting a category (or several categories) that best represents your business. There are over 4,000 categories to choose from as of 2023, and Google doesn’t exactly provide …
A Complete List of Google Business Profile Categories Read More »
Google+ has long been on the decline. It was largely viewed as the nerdy cousin of Facebook and other social media sites. Some, however, believed that it showed promise as an advertising secret weapon. But with the recent demise of Google+, will there be any major repercussions? What good was Google+? If you weren't already …
If your business is using Google My Business, congratulations on taking a big leap into the digital marketing world. Now let's talk about how your business can get the most bang for its buck. Google My Business has many tools and options to use, so it can get a bit distracting. If used correctly, Google …
In the world of marketing and advertising, one of the biggest keys to success is making the name of a company visible and accessible. In this age of technology and social media, it's easier than it has ever been for a business to be visible and easily found. But when a potential customer turns to …
Since the debut of Google's Local Pack in 2015, the art of searching the web has changed. Now that Google has altered their algorithms and switched to the top 3 style of search results for searches, it's a whole new ball game. Now businesses ranked in spots lower than the top three will see a …
What is the Local Pack? The Google Local Pack, or 3-Pack, as some affectionately call it, is Google's idea of the ultimate refined answer to a searcher's query. You do a search on Google for a local service or product, and you get THREE results on top, mapped, reviewed, and linked to the business' site …
