The 3 Types of Paid Advertising: What They Are, How They Work, and When to Implement

Paid advertising is any kind of advertising that you have to pay for, unlike “owned” or “earned” advertising. Paid advertising is alive and well on the Internet. In fact, it’s well on its way to becoming the preferred marketing channel for small, medium and large businesses alike. For example, spending on Google AdWords increased 21 percent year …

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6 Digital Marketing Tactics That Will Boost Your Local Service Business by 10% or More

Digital marketing is quickly surpassing traditional offline marketing as the tool of choice for businesses. If large corporations have embraced digital marketing as a means of growing their audiences and engaging with their followers, then local service businesses stand an even greater chance to benefit from this marketing medium. Understanding how digital marketing can grow …

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