3 Steps to Capturing More Sales

Discovery Call

1 – Discovery Call

Let’s first jump on a call together and talk about your business and goals; let’s see if we’re a good fit.

With this free consultation, we will review your current marketing initiatives– what’s working and what’s not.

We’ll review your branding– how you are positioned in your marketplace, your unique competitive advantage, what problems you are helping your customer overcome and what you are doing to target your most profitable customers.

We’ll also discuss your growth strategy, what you are doing to create brand advocates and how an integrated digital marketing strategy can help accelerate that growth.

Finally, we’ll review your KPIs and the current tools and systems you use to market and manage your customers throughout the customer journey.

Of course we’ll answer any questions you have about our skill-base, and how we’ve helped local service businesses like yours.

Click Schedule Free Consult to get started with your free initial discovery call.

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Marketing Audit

2 – Marketing Audit

If your needs meet our capabilities, then the next step is to receive one of our marketing audits for free. This allows you to test drive our capabilities and experience our expertise at no cost or risk to you.

We offer one of three different audits for free. Additional audits are priced as listed.

AdWords Audit ($597)

We will review your AdWords account based on 37 data points, including: account organization, keyword & ad analysis, account management practices, landing page analysis, and more.

Local SEO Audit ($597)

We will review the 5 main components of SEO success, including your site’s accessibility, indexability, on-page ranking factors, off-page ranking factors and a competitive analysis.

We will also perform a study of all your keywords and variations and provide a traffic analysis of what current prospects are searching for.

Marketing Funnel Audit ($597)

We will audit your customer journey, including processes and best practices you use to capture and convert customers.

This includes a review of the 5 basic funnels every service business should have. We will review your lead magnets, calls to action, drip communications and segmenting of your customers.

Once we are done analyzing, we create an audit document, which we will share with you. The average audit is about 15-17 pages of analysis, including an easy-to-digest summary, so you can go through the audit in as little as 15 minutes.

If our audit turns up things to improve in your digital marketing, then we’ll offer a plan and the action steps to improve your marketing and get more sales.

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Plan, Implement, Grow

3 – Plan, Implement & Grow

Often, our audits expose lots of holes in your marketing initiatives. But don’t be discouraged, because that just means there’s additional room for accelerated growth.

Based on the results of our discovery call and audit, we will guide you through a step-by-step plan for tackling trouble spots in your marketing efforts.

Once a plan is in place, we can help you implement your plan by offering many of our done-for-you services, through our own in-house team and through some of our proven partners.

We can also work with your existing in-house marketing team or other marketing fulfillment partners you already use. Our aim is to fill in the gaps you have, whether it’s just a small part or a comprehensive implementation of the plan.

Once we fulfill the initial version of the plan, we’ll continuously look for areas to test and optimize. We’ll also look for effective ways to train your team to provide a better brand experience to your customers.

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What we do

Wheel of Progress
Strategy We conduct an in-depth analysis of your current marketing strategies and help you architect a fully integrated digital marketing strategy.
Implementation We help you execute your marketing strategy and campaigns, ensuring each stage is fully implemented, automated, tested and performing well.
Optimization Metrics and Key Performance Indicators (KPIs) are baked into everything we implement, helping you monitor your ROI for all campaigns. We consistently test and optimize for improvements.
Training We help train your team to deliver your brand consistently and confidently.

FUN FACTS

Adwords Leads captured per day

Adwords Leads captured per day

Active funnel campaigns

Active funnel campaigns

Languages spoken

Languages spoken

New tools built

New tools built

What makes us so different?

When it comes to marketing their service businesses, many business owners struggle with their marketing initiatives. In this age of digital disruption, new tools have altered how a business sells, flipped the tables on the typical customer relationship, and introduced a glut of new marketing channels and competitors. Traditional off-line businesses are often overwhelmed in building and maintaining effective digital marketing processes. OnYourMarketing helps service businesses like yours effectively tackle the digital marketing landscape and break through the noise.

We know how hard it is to build an integrated digital marketing strategy. It’s not like designing the Yellow Pages ads of yesteryear.  When you partner with us, your ads will create interest, your website will convert, your team members will become a sales force, and your business will get more results with less work.

OnYourMarketing (OYM) is a team of experts that has practiced all-things-marketing for decades. The team has consulted with hundreds of companies in tech, fitness, health and home services, with a special love for the local service business. Clients have dramatically increased their revenue and profitablity after partnering with OYM and implementing Lifecycle Marketing with our Wheel of Progress™ method in their businesses.